hi! I’m ash —

I’ve spent my career building the financial foundation behind brands that inspire — helping turn creative vision into scalable, sustainable growth. As a fractional finance and accounting executive, I partner with founder-led and high-growth consumer brands to bring structure to the chaos, clarity to the numbers, and strategy to the story they’re trying to tell.

I believe the best leaders blend empathy with excellence. The ability to listen, connect, and lead with vulnerability is just as important as any model, metric, or margin. It’s what allows teams to innovate without fear, make decisions with confidence, and build businesses that last.

My background spans strategic finance, FP&A, accounting operations, and enterprise transformation — scaling brands from early-stage scrappiness to nine-figure growth. But what I love most is being in the trenches with founders: solving problems, unlocking growth, and building a financial roadmap that supports both vision and velocity.

It’s finance with a heartbeat — because numbers matter, but people matter more.

Driven by a passion for building brands that resonate deeply with consumers, I partner with founders to bridge the gap between creativity and financial clarity. I help turn ideas into strategy, numbers into insight, and vision into growth that lasts. As a finance and accounting executive, I bring structure without stiffness and strategy that still leaves room for intuition. From funding and forecasting to systems and scale, I help founder-led brands build a financial foundation that supports their vision and growth. After years leading finance and accounting for high-growth consumer brands, I know what it takes to move from scrappy startup to sustainable success. When founders have clarity, they make bolder decisions—and when finance and creativity work together, that’s where the real magic happens.

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